We built it as a product with memory. A short quiz produces a travel persona; recommendations are generated from that persona; and signed-in travellers keep their persona and itineraries between visits. An AI assistant that knows the current itinerary answers questions during the trip itself.
Visit before-you-go-hbpt.vercel.appMost travel planning starts with a destination and a search box, which suits people who already know where they want to go. Before You Go set out to serve the opposite case — travellers who know what kind of trip they want but not where — and to keep helping once an itinerary exists, rather than stopping at a list of suggestions.
How the system is used in practice, from the customer side through to administration.
A short quiz turns the traveller’s preferences into a travel persona.
Recommendations are generated from that persona, including lesser-known experiences.
The AI assistant answers questions with the itinerary in context — what to pack, what is nearby, what to do next.
Each of these is available independently or as part of a wider system.
Different sectors, the same approach to the underlying problem.
A broad product range alongside specialist formulations does not fit the structure a template store expects. Customers needed a clearer route to the right product, and the business needed a backend that could carry the catalogue, the orders and the customer questions without manual work at every step.
View case studySwanand Deshpande leads wildlife expeditions and photographs them. In that kind of work, trust comes from the person — their experience, their eye and their ethics — so a generic tour listing would not do. The site had to present him credibly, show the expeditions on offer, and gather enough detail from each enquiry to plan a trip properly instead of starting from a one-line message.
View case studyTell us what the business is trying to achieve and where the current setup gets in the way. We will tell you honestly what is worth building.
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